Last few years, Overseas market, especially of the US, has evolved as a major revenue generating area for Telugu movies. Low budget films having strong content fare better than star-studded commercial stuff here.
Vijay Deverakonda‘s ‘Arjun Reddy‘ is the latest entrant in the 1 million dollar club in the US, and the 35th Telugu film overall. The feat achieved by Arjun Reddy is astonishing by any standard not just because of the quick time in which it was achieved but largely because it was the first A certified film to reach the milestone.
As overseas audiences continually reject routine masala stuff, there has been a perception that they patronize only comedy and family entertainers. Arjun Reddy has shattered this perception in style by minting 1 million dollar in flat four days despite not falling into the category of comedy and family entertainers. The film is going strong at box office and is expected to wind up at a huge number.
Arjun Reddy is a testimony to say that US audiences encourage films with strong content, irrespective of the genre, theme and star cast.